At the beginning there were many questions – questions from classical musicians around the globe to two people who worked in the classical music world for decades – Bernhard Kerres and Bettina Mehne. Then they decided to write a book with many answers to all the questions they received. A podcast, workshops and courses followed. Today it is the BYOM Academy.

The Book

The book, Be Your Own Manager, is currently available in English and in Japanese. You can order it on Amazon, other digital platforms, and on our webpage.

The Academy

The BYOM Academy offers a variety of career management and entrepreneurship courses for classical musicians. From the 12 week base course, to specialised workshops, individual coaching, group coaching and more.

The Podcast

Bernhard Kerres does a regular podcast on managing your career as a classical musician. It is also called Be Your Own Manager Career Podcast. It is available on all major podcasting platforms.

Listen to the Be Your Own Manager podcast on your favorite podcasting platform:


Tanja Huppert, pianist

The BYOM course gave me immense insight into how marketing and self-promotion really works. I got a whole suitcase with tools which I can use

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Rosalyn Aninyei, violin

As Classical musicians, we need individually, to approach our careers with modern-day business-strategies. Bernhard Kerres and Hello Stage are the industry leaders deconstructing the traditional

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Classic On Podcast

The most exiting podcast you have subscribed to! Made by outstanding musicians from around the world to share their passion and to support society during challenging times.