Be Your Own Manager 2 - June Webinars

Bernhard Kerres will lead 5 webinars on career management and entrepreneurship for classical musicians. The webinars are based on Bettina Mehne’s and his book, Be Your Own Manager. The webinars are a good opportunity for you to boost your career (and not only your immune system) during this challenging times.

This is Part II of the two part series of webinars. To participate you should either have participated in Part I of the series or already quite an experience in self management. You typically have that after finishing your Master. If in doubt, contact us.

The 5 webinars will be held daily from Monday, June 8th to Friday, June 12th at 10 am CEST (Vienna, Austria Time).

Each webinar will last between 60 to 120 minutes. The webinars will be held in English. All webinars will be online hosted on Zoom. You will get the respective link, when you sign up to the classes.

The classes of Part 2 will address:

  • The importance of Fans and how to grow your fanbase
  • Financing and Crowdfunding your ideas
  • Doing Your First Recording
  • Time and Project Management to be more efficient and driven
  • Becoming a Promoter yourself


The classes will be a mixture of lecture, case studies, break out sessions, and workshop. You have the opportunity to ask questions, discuss your own situation, and get feedback on your career and the next steps you could take. One important benefit is the opportunity to share your experience with fellow musicians from around the world. So, do not forget to invite them!

Understanding the financial pressure many artists are currently under, we offer these webinars on a Pay-As-You-Can scheme. The normal price would be EUR 149 for all 5 webinars. We ask you for a minimum contribution at a price of one cappuccino per webinar (=EUR 19 for all 5 webinars). Should you find that difficult to pay, please contact us with alternative compensation ideas.


Bernhard Kerres was the CEO and Artistic Director of the Wiener Konzerthaus. He founded the LinkedIn for classical musicians, HELLO STAGE. Together with Bettina Mehne he wrote the career handbook for classical musicians, Be Your Own Manager. He regularly coaches musicians and ensembles on their careers. Bernhard teaches career management at the Music University in Karlsruhe. The book is used as textbook in music universities around the world. It is currently translated into Japanese. Bernhard also consults orchestras, promoters, and presenters on strategy and innovation. Find out more on Bernhard Kerres on


Suggested price: 149.00

Only 5 left in stock

Suggested price: 149.00

Minimum price: 19.00

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